BMW is launching a new campaign addressed to all the drivers who are nothing paying enough attention when they are behind the steering wheel. The new awareness campaign kicked off by the Bavarians touches a really important problem of these days as, according to some reports, more than 100,000 crashes each year are happening due [...]

First I have to admit that video is 2 years old but it deserves a lot to be reminded because it is very funny and if you are smart enough, it is also very interesting because it shows up the abilities of BMW M5 E39 which can be considered the principal actor in this little [...]

BMW is launching a subtle attack against the Audi brand and against the technology used by them through a new advertising from “Joy is Futureproof” campaign. We wrote an article about the “Joy is Futureproof” commercial, you can watch it here, and we recommend you to watch the video because is very well made. If [...]

BMW has released a commercial that bring out in front the character and the logic behind the ecological concepts that Bavarians from BMW are developing. First of all I have to say that this video is very well made, every frame and second were carefully put together in order to achieve a perfect and real [...]