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BMW Spends 300,000 Euros in Advertising Campaigns for each i8 Unit Sold

The Advertising & Sell German trade journal, the BMW automaker has invested a lot of money in advertising campaigns set for the 2014 BMW i8.

We are talking about huge investments of around 16 million euros made so far, just for 55 units to be sold, which makes a fair 301,818 euros for each unit.

BMW i8 Plug-in Hybrid

BMW i8 Plug-in Hybrid

Surely, an advertising campaign starts way before the official launch, with the company to expect a lot of investments right from the start, and ending after the sale of the model.

BMW M2 Caught on Camera

The BMW M2 is ending up in our news again, this time with the model being caught on camera by spy photographers from Inautonews publication, while undergoing some road tests.

We all know now that the BMW M2 project is no secret plan anymore, as the carmaker has now sent a test mule of the model on the roads.

BMW M2

BMW M2

Judging by the spied shots, the BMW M2 is coming with plenty of camouflage, indicating some interesting modifications at the lower end, the model also coming with an aggressive body kit, wider rear track, twin exhaust pipes and much more.

BMW 1-Series Facelift Spied

The BMW German based automaker is apparently working on a new-gen 1-Series, as the test mule with the model was caught on shots while driving on public roads.

If tests go well with the BMW 1-Series facelift, we should expect it on the market in the upcoming months, after the model would be officially unveiled at the 2014 Paris Motor Show, this October.

BMW 1-Series Facelift

BMW 1-Series Facelift

The need for a 1-Series facelift is to launch a high-end hatchback model that would complete the 1-Series lineup models.

2015 BMW X6 Configurator Launched Online

The BMW German based manufacturer has recently released the online configurator for its high-end 2015 X6 SAV.

The online configurator is now at your disposal and all you have to do is browse it and find everything you need about the 2015 BMW X6.

2015 BMW X6 Configurator Launched Online

2015 BMW X6 Configurator Launched Online

The first information you may find important is the price that the 2015 X6 SAV is coming with, meaning a base $61,900, with the additional $950 for the destination and the overseas fees.

BMW M235i Racing Car Showcased in Promo alongside M4 DTM Racing and M4 MotoGP Safety Car

Three outstanding BMW vehicles have been recently seen on a promotional video, which showcases the real performance of the German based sports cars.

We are talking about the BMW M4 MotoGP Safety Car, standing side-by-side with the M4 DTM Racing and the M235i Racing Car, the German automaker trying to promote the M Performance Parts Catalog.

BMW M235i Racing Car Showcased in Promo alongside M4 DTM Racing and M4 MotoGP Safety Car

BMW M235i Racing Car Showcased in Promo alongside M4 DTM Racing and M4 MotoGP Safety Car

Perhaps only the BMW M235i Racing Car is not fully tweaked with the M Performance Parts, but we must admit that it is a part of the M Performance Automobile big family.

BMW 4-Series Convertible Coming with M Performance Parts

A BMW 4-Series Convertible was recently seen wearing the special touch of the M Performance Parts, with some pictures also to be released by the BMW UK.

The BMW UK has specially customized the BMW 4-Series Convertible for its fans all over UK, so if you have the right money, just tune up your 4-Series Convertible with the M Performance Parts.

BMW 4-Series Convertible with M Performance Parts

BMW 4-Series Convertible with M Performance Parts

First, the BMW 4-Series Convertible has received colored accent strips, exterior mirror caps all wrapped in carbon fiber, black kidney and a special exhaust system with tailpipes in carbon fiber or chrome as well.

MINI Shuts Down the Clubman

The BMW`s subsidiary MINI has recently decided to shut down production for the Clubman model, even if the upcoming model is still set to hit the market.

The MINI Clubman will be shut down, even if its replacement is one year away of the official launch.

MINI Clubman

MINI Clubman

The company hasn’t made any official announcement yet, but the word about the news just spread out due to the Dutch publication Telegraaf, which has confirmed that the Clubman would be put off.

BMW releases the F16 BMW X6 configurator

BMW, and pretty much all premium car makers have made sure to bring the option of configuring a car online.

This is achieved thanks to so called configurators, and the latest from BMW covers the F16 BMW x6.

BMW USA F16 BMW X6 configurator

BMW USA F16 BMW X6 configurator

Launched a couple months ago, the F16 BMW X6 is something different for the X series, as it caters to different people and was build to be a bit more luxurious. When you get online to the configurator and start building your very own X6, you first have to choose from the M Sport or the all new X Line versions of it.

BMW 2-Series Active Tourer Launched in Imperial Blue Metallic

The BMW 2-Series Active Tourer is ending up in our news again, this time the model being seen in the United Kingdom, in Imperial Blue Metallic finish.

The BMW UK has specially customized this impressive BMW 2-Series Active Tourer for Jenni Falconner, a famous television presenter from Scotland.

BMW 2-Series Active Tourer in Imperial Blue Metallic

BMW 2-Series Active Tourer in Imperial Blue Metallic

The BMW 2-Series Active Tourer is also customized with the special Luxury Line package.

2012 E92 BMW M3 Limited Edition Coming in Frozen Red

A special, one of a kind 2012 E92 BMW M3 has emerged on the web, the model wearing an astonishing Frozen Red paintjob.

We are talking about a limited edition BMW M3, launched back in 2012 and coming in Red, Blue and White frozen colors, with the red one being displayed here.

2012 E92 BMW M3 Limited Edition in Frozen Red

2012 E92 BMW M3 Limited Edition in Frozen Red

The interior of this amazing 2012 E92 BMW M3 is also wrapped with the M Frozen Red sports black extended Novillo leather, backed up by contrasting stitching.

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