The Germans at BMW officially announced that Husqvarna Motorcycles will be sold to Pierer Industrie AG, a company led by Stefan Pierer, actual CEO at KTM. The company says that is realigning its BMW Motorrad business. To be more specific, BMW wants to focus on producing eco-friendly vehicles, a strategy called e-mobility. One of the [...]

Playing the sales games is something that BMW is clearly apt at but it’s also something they’re ready to share information about. Within their company at least, things seem to be passed about. The corporate folks have just released some information on what their motorcycle division should do. Knowing all this stuff, BMW Motorrad posted [...]

Here’s something where the nearing of a new year doesn’t necessarily signify the beginning of something different, interesting better or… positive. The owners of a 2012-2013 BMW S1000RR motorcycle will know exactly what I’m talking about since they’ve recently received (or are about to receive) a recall notice. Their beloved two wheeled beast may have [...]

Sometimes, linking things between and making for lovable segways in between stories happens by itself. We just saw what the near future holds for BMW, but what about the distant past? As it happens, some 90 years ago, BMW set up their motorcycle manufacturing shop, the outfit we now know as the Motorrad division. Unless [...]

Having taken over and dominated most of the automotive market, BMW has set its sights now on the two-wheeled aspect of the selling place. Somehow the powerful motorbike aspect of the equation is not what they’re going for. It’s the scooter that’s in their crosshairs. Thinking about it, it makes perfect sense. The city mobility [...]

It seems that BMW like going on two wheels these days as after they unveiled the HP4 superbike, they’ve just announced this in London. The Olympic games committee had their hands full these days but as a sponsor, BMW’s time was pretty open so they went on to release the C Electric Scooter Prototype. There’s [...]

I know we’re all fans of the BMW cars but out in the motorcycling community the Bavarians have an equally impressive following. After the S1000RR they’ve just unveiled the new HP4. The two have many similarities but there’s one key difference. The different look of the BMW HP4 illustrates more than a redesign. It’s there [...]

For the motorbike riding folks safety is important, but it’s certainly not as relevant as it is for the folks with four wheels. Even so, they will appreciate the newest announcement about BMW bikes. All models from the Bavarian brand will now get ABS as standard. This change will be implemented for the 2013 model-year [...]

Bulgarian tuner Vilner are starting to get the hang of messing around with BMW products. They may be one of the newest tuners around, but that doesn’t seem to phase them. The latest project they got involved with is one of the less familiar BMW products, the F800R motorcycle. The name of the new kit [...]

Here’s an unhappy incident for both involved parties. BMW is being sued by a motorbike rider and things are looking pretty bad for either of them. The report came in through USA Today. They’ve gotten down to a very interesting case that’s soon to be disputed in a California court. What it boils down to [...]