A couple months ago, BMW promised to take on the challenge of setting a new world record for the longest continuous drift. It seems the German car maker delivered, and then some. After their attempt, the bar was raised so high, that the former record is put to shame. The distance they managed to cover [...]

As I mentioned a few days ago, BMW funded a Hackathlon, a contest in which ideas about the electric vehicles and related problems went head to head to see which is best. And now we finally have winners. For their brilliant innovation the winners got 3000 USD spread across seven different categories. One of the [...]

BMW is a very old an cunning car making industry giant. And over the years it has shown that it has what it takes to be one of the leaders in its field. Keeping BMW in top shape are scores of engineers, constantly searching new ways of making the cars go faster, run cheaper and [...]

A while back BMW decided to build a competitor for the supercars that where the dream of every young boy. Out of the project the BMW M1 was born, the only supercar constructed by the German car maker. And although it didn’t get quite as big as the Lamborghini, it has earned its place in [...]

Whenever you buy a car, especially if it is a powerful one, you want to test it to the limit. That’s if you have the guts and are willing to take the risk of crashing. And BMW knows that some of their vehicles are bred for the race track, and would be squandered if you [...]

So who is this Abdo Fenghali and why is BMW out to get him? Well, both answers are found in Abu Dhabi. Using his Red Bull Chevrolet Camaro SS, mister Abdo Fenghali made minced meat of the previous world record for the longest drift. He managed to get his car sideways for 11.180 meters. And [...]

For the first time ever, the BMW Museum in Munich will display a Rolls-Royce exhibition. Going by the name of “Strive for Perfection”, this expo celebrates two things: 10 years since BMW took Rolls-Royce under its wings, and 150 years since the birth of Sir Henry Royce. Covering more than 1000 square meters over 5 [...]

When BMW unveils anything, we expect it to be a car. There’s a good chance the unveiling is a new motorcycle and occasionally a bike, but that’s about it. This time however, they’ve unveiled a new building. Further making things unusual, it’s not a state of the art factory or some incredible dealership. It’s called [...]

If you’ve never heard of the Essen Motor Show or the Bavarians at BMW taking place in the proceedings, it’s nothing to be ashamed of. Despite being one of the biggest tuning shows, the Essen event is nowhere near as popular as its American equivalent, SEMA in Las Vegas. And, as for BMW or their [...]

It seems like the initial concerns over the finances of our favorite Bavarian company have been greatly exaggerated when rumors and reports came in about R&D costs of the F30 BMW 3 Series. On the other hand, the news about the BMW X3 chipping into some great sales figures over the third quarter only paved [...]