Manufacturing / Motorcycles

BMW signs partnership with TVS Indian company

India has to be the best market to sell bikes, but only if they are cheap, which usually translates into small displacement and locally built.

Many companies have already started making bikes locally, and have seen a good response from buyers.

BMW Motorcycles

BMW Motorcycles

Now BMW is ready to tackle the Indian market, to which end has signed a long term partnership with Indian bike maker TVS. Out of this collaboration two results are expected. First off, the more obvious piece of the Indian market, which might be just ripe for BMW.

Secondly, the German manufacturer will be debuting their first small displacement bike, which will be built in India but it might just be sold world-wide. Right now, no real details were released, but BMW did start to share some engineering specs with TVS. It will be interesting to see what kind of a machine will arise from this opportunity, and how much it will dilute the BMW brand.

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