The M6 of the BMW`s limited Horse Edition is said to aim at the luxury buyers from China, as the Asian country has become the world`s widest car market, with a lot of potential customers for BMW.
The vice president of marketing at BMW in China, mister Clyde Zhu, stated in an interview in Beijing that the M versions are part of the Horse Edition series that BMW will be starting to launch in China this year.
This selling strategy also includes the company`s models the 3- and the 7-Series for China, for which there were no details revealed so far.
There were some difficulties to be challenged with the slow auto market growth for the luxury car manufacturers, as President of China, Xi Jinpingh, set some limitations on lavish spending in the past, and declared an austerity budget.
Now, along with the rise for the luxury market to start last year, the luxury car manufacturer has set its footsteps in China, being ready to sell the M6.
As a reminder, the M6-Series is the highest priced-car in China that comes with a V8-engine and hits the 100 kilometers per hour in just 4.1 seconds.
The company is offering the M6-Series at the price of 2.77 million yuan ($458,000) each, along with other 30 M5 models costing 1.98 million a pieces.