Sports fans out there, and not only, know what a Mexican wave is, and if you ever took part in one, you know the effect it can have on a team.
Seeing thousands of fans doing the wave can spur even the most fatigued of teams to a victory.
So how does that relate to the car industry, or more specifically, BMW? Well, it seems that BMW is once again showing its close relation to sports and their promotion through a nice little clip. With this new video, the Bavarian car manufacturer is gathering some attention to the BMW 6 Series, in the season of major sporting events.
All the recent BMW advertisements have been either funny or to the point, so this one is a bit of an combo breaker. but just like a player can be spurred on by a fan-made Mexican wave, so can the Bimmer fan be uplifted by a nice BMW version of it. So with any further delay, click the video below and see for yourself.