BMW released a new advertisement with a rather interesting punch line (or maybe a plot twist?), which I will not spoil for you.
The video presents the new 5 Series LCI, or more precisely, the fact that it comes with BMW’s ConnectedDrive system.
The ad comes online as the 5 Series LCI makes its debut in the US. The order books are open for any who would try their hand at driving this car, with the 528i variant costing 49.500 USD. This will get you 245 Hp and 350 Nm of torque under the hood. For those that are already familiar with what this car offers, the additional features will make the difference.
With this advertisement, BMW really manages to capture the attention, while I don’t really think that BMW’s ConnectedDrive feature should be the deciding factor when purchasing a car. Even if it allows you to do stuff like peruse the latest events on facebook, see who tweeted what, and use google at your discretion.