BMW i3 and i8 are the latest electric vehicles that the German car maker pushed up front and as expected, plans for gaining the general interest are still under development.
These days for instance BMW has announced that the main markets for selling i8, the unit that should be officially introduced this year during Frankfurt Motor Show, are Germany, Great Britain and USA.
Just to make yourself an idea on how motivated and dedicated they are, we shall mention the recently partnership signed with Schneider Electric, in an attempt of providing home charging installation services in UK.
If you have been following the news on BMW’s sales strategy, you must have also heard about the intention of providing sales and test drive scheduling options over the internet, a plan that has been intensively criticized by numerous dealers.
Back to our initial topic of discussion, BMW is targeting no less than 50 markets from around the world, with USA being the most important one, particularly for i8. Nevertheless, French buyers are also expected to manifest interest.
Above all these, perhaps the most important information is that BMW is targeting men of around 35 years, always up to date with technology upgrades and, naturally, with high finances.