BMW’s marketing and PR folk must have gotten themselves a really overactive video maker. The fella’ seems to be pushing more and more videos.
After all, we’re not used to seeing stuff like videos so often. Now though, the video work turns up as often as the photo galleries.
In the case of the BMW i3 Coupe Concept, it’s not something we really mind. This is one hard to spot vehicle, so we’ll take anything they throw at us.
This needs mentioning though; there’s the matter of a voiceover. You can’t really fault the narrator’s voice, but it does deter from the video a bit.
The brighter side of this setup is that you do get a lot of information to take in. All of it comes in nice tv commercial format of what the life of the BMW i3 Coupe Concept.
Out in the real world, we don’t really live in perfect houses, in perfect neighborhoods with perfect lighting all year round.
We do wish to do that. We all aspire to a nice and clean life at some point in our future. Isn’t that sort of the whole point of the i Range?
These are the cars that are actually showing us what to expect in the future. It may take a while to get there, but it’s nice to know we’re trying.
Or at least, it’s nice to know BMW’s is making an effort in this field while at the same time they’re building awesome machines like the M6 Gran Coupe.