The Germans at BMW officially announced that the F30 BMW 3 Series won the Golden Steering Wheel award for the fifth time in a row. This prize is awarded every year since 1975, BMW being able to earn it for the first time in 1978, then in 1991, 1994 and 1998.
This contest is organized by “Auto Bild” and “Bild am Sonntag” while the total numbers of participating cars was 44 with the voting procedure including readers’ vote along with a specific jury.
The jury consists of magazine editors, racing drivers or celebrities. The new BMW 3 Series is not the only vehicle within the range which received an award at this year’s edition of the competition.
The BMW 6 Series Gran Coupe also claimed the third place in the “Convertibles and Coupes” category while the award for the “Golden Advertising Steering Wheel” went to BMW as well for the BMW xDrive marketing campaign.
“I believe the success of the BMW 3 Series lies in the fact that it is the founder of the class of sporty mid-range sedans and perfectly epitomises the character of BMW with its dynamic performance,” said Norbert Reithofer.