Life in the luxury car market sales isn’t the most certain thing out there these days. After a while of domination from Lexus, BMW took over and the battle is once again heating up.
Last month’s results saw our favorite Bavarian brand struggle and this one isn’t looking up either. The majority of hope lies on the 3 Series.
The F30 3 Series is one of the largest volume cars BMW makes and still it has its work cut out. Not only that, the car itself isn’t the main attraction.
The company’s analysts say that the most important selling point of the 3 Series is the newly available xDrive four wheel drive option.
It’s interesting to note that the major rivalries here are over the US market and that the main competitors are actually two other German companies.
Obviously, there’s still some of the European and Asian markets to consider. Trouble is, both these markets have seen better days.
Whereas Europe is dealing with a financial crisis the likes of which we rarely see, China’s problem is on a different field.
A lot of civil unrest is going on as the economy is shaking and the automotive market is seriously shaken up by the entire thing.
This is a major problem for just about everybody but especially for the Japanese car makers. Meanwhile in the USA, dealers are having a nicer time.
It seems that the most capable fight in the segment of the F30 BMW 3 Series xDrive is going to be the Mercedes C Class. Unusual since Audi is actually the runner up these days.