BMW X1

2013 BMW X1 video unveiled

BMW’s market success has a lot to do with the quality of the products they make but you really can’t know off their marketing department for doing a great job.

After all, few brands can brag about having as much of a market value as the blue and white roundel and a whole lot fewer brands can say show off these kinds of sales.

BMW X1

BMW X1

Summing all this stuff out sounds like a boring powerpoint presentation designed for black and gray business men. Which it is.

Thankfully, BMW know that we’d much rather stick to rather simpler ways of communicating so they’ve unveiled a new video for their X1 crossover.

We don’t really thrive on phrases like “year on year”, “similar period”, “growth” or anything like that. We do like the way BMW X1 “in action” sounds:

As you can see, the video was published by BMW USA and there are some major figures of this establishment featured. The point of the video rather hangs on getting US customers excited about the idea.

Over the Atlantic, the BMW X1 is going to be available starting next month in two kinds of engines and two options for the drivetrain.

You can have the 2.0 liter turbocharged four cylinder engine with rear or all wheel drive or the 3.0 liter turbocharged inline six with xDrive only.

BMW X1

BMW X1

The pricing for the newly unveiled crossover will start at somwhere around $31,545 for the 28i versions and some $39.345 for the xDrive35i.

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