As much as we love the brand new F30 BMW 3 Series it seems it may not be as brilliant as we like to think because it may end up harming the company.
Well, not really, but statistically at least, the 2012 BMW 3 Series could affect our favorite Bavarian company’s placement mostly because of the strain it would put on the finances.
It’s not like a brand new car that’s as well made as the F30 3 Series comes from nowhere, there was some serious research and development behind it.
R&D is great, it paves the way for progress, something BMW’s entire lineup, though more recently the F30 3 Series is no stranger to, but it does have a major drawback.
R&D costs a lot of money, in fact, in the case of the F30 3 Series it cost so much that it may affect BMW’s lead in the profitability section of the finances.
This situation, coupled with analyst concerns over a slowing down of sales within the luxury segment is a bit of a reason to worry.
That said, it seems like BMW’s spending on the new 3 Series is not much more than that. After all, the result of the spending is visible and the statistics don’t leave much of a mark on the company.
As for the market conditions, if BMW is to take a hit from them so are its major competitors, thus making for an even playing field in which no leader change is expected.