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BMW still leading the premium market of the U.S.

It seems that the Germans from BMW have no plans to leave the first place in the premium segment, August being the fifth consecutive month in the lead for BMW. According to the official figures, BMW reported an increase of 6,5% comparing to the same month of the last year. On the other hand, Mercedes announced that the sales decreased by 1,9%. BMW sold 20,815 models in the U.S. while Mercedes 18,477 and Lexus 18, 103 vehicles, 7% less than August 2010.



In terms of models, the new BMW 5 Series benefited from an increase of 41% while the new X3 almost tripled its figures compared to August 2010, from around 900 vehicles to almost 2,400 units.

Jim O’Donnell, head of BMW North America said: “This has been a very strange August for our industry, with both difficult news and unfortunate events –consumer confidence down and an earthquake, hurricanes and floods in the Northeast.”



The German company also published some information regarding to its sales figures from the beginning of 2011 until now. To be more precise, the sales in the first eight months of this year increased by 12% to a total of 155,929 vehicles.


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