BMW Articles

First Half of 2011 brought BMW All-time Sales Record

The Germans from BMW recently released details on the current sales figures which seem to be very good. To be more precise, BMW has achieved an all-time record for the first six months of 2011, of course, in terms of sales. Moreover, BMW Group managed to set a new record as June was the most profitable month ever with 165,855 units, an increase of 15,9% comparing to June 2010. From the 165,855 units, more than 130,000 were BMWs while the other models were from MINI and Rolls-Royce.

BMW Group

BMW Group

The British subsidiary, MINI, reported increased sales with 31,111 units sold in June, with 34,1% more over the 23,202 vehicles sold in the same month of the previous year. Finally, the luxury British brand, Rolls-Royce, reported an increase of 64.1% for the first half of 2011 with a total of 1,592 units.

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “We have just achieved another record month in sales and the best six months in our company’s history. These figures reflect the strong global demand for BMW, MINI and Rolls-Royce cars and Motorcycles. We aim to continue our balanced growth, in both mature and emerging markets. Due to the model cycle and the year-on-year base effect we do anticipate a somewhat slower rate of growth in the second half of the year.”

BMW Group

BMW Group

Talking about the most profitable markets, BMW Group reported an increase of 12,3% in Europe with 437,373 vehicles, 18,7% in America with 178,903 vehicles while the Asian market received 189,254 vehicles in the first of half of 2011, a significant increase of 47,3%.

BMW Group also announced that the current X3 continued its strong sales success doubling the figures in the first half of 2011. More than 10,000 units were delivered to the customers, a whooping increase of 131% comparing to 2010. The new BMW 5 Series is also a key model for the brand with 28,014 units sold last month, 43,9% more than the previous year.

BMW Group sales in/up to June 2011 at a glance

Please note: Rolls-Royce YTD sales figures will be included in the sales releases on a quarterly basis.

In June 2011 Comp. to previous year Up to/incl. June 2011 Comp. to previous year
BMW Group Automobiles 165,855 +15.9% 833,366 +19.7%
BMW 134,432 +12.3% 689,861 +17,8%
MINI 31,111 +34.1% 141,913 +29.8%
BMW Motorrad 11,831 +2.1% 60,580 +6.3%
Husqvarna Motorcycles 450 -57,3% 3,530 -24.2%


Pin It



Leave a Reply

Your email address will not be published. Required fields are marked *