We’ve all been there, we all know the massive controversy that came along with Chris Bangle’s work at BMW and some still rejoice in knowing that something like the E60 5 Series will never happen again.
In all the Bavarians have announced that they will produce cars that from now on will synchronize with global taste of their customers.
Adrian Van Hooydonk, the man to whom Chris Bangle turned the reigns of BMW design over, stated that the company is looking to consolidate its design language and make its various model stylings more harmonious. Since he took over in 2009 we could see BMW concepts and cars have been looking as discrete, civilized and understated as any die-hard fan would approve of.
At the recent Beijing auto show, Van Hooydonk stated that consolidation is good for the brand because it gives a clearer image of what BMW is. He pointed to the new 5-Series sedan and the Gran Coupe concept as examples, saying they exhibited a more subtle use of the concave and convex, which probably means that while these cars are no longer as straight and boxy as freight locomotives they don’t upset people any more.
While some people rejoice more in this moment than in the launch of a new M5 we should mention that Chris Bangle’s controversial design ideas went into turning BMW from a sports saloon maker with occasional bleeps into coupes into a company with a very successful range of products, wearing a luxury selling crown.