BMW in top of brand preferences

An American study conducted between successful young men of the world shows that BMW and Ferrari are the most popular brands. Car brands preferred by young successful business men (25-30 years) are BMW and Ferrari. This is the result of an U.S. study conducted by New York company L2 with 450 men and women with high and very high income that are part of the so-called Generation Y (born between 1982 and 1995).


To reinforce the level of representation of the study, in the survey entered men and women that came from 45 countries worldwide, so the results can be considered global. According to the organizers of this study, the results are the best indicator of future premium brands, given that it is very unlikely that already mature business persons to change radically their tastes over the next 20-30 years.

So, we have the top ten for the men: BMW, Ferrari, Porsche, Lamborghini, Audi, Aston Martin, Four Seasons, Mercedes-Benz, Ralph Lauren, and Ritz-Carlton. And for the women, the top ten were: Chanel, Ritz-Carlton, Four Seasons, Marc Jacobs, Cartier, BMW, Mercedes-Benz, W Hotels, Prada, and Audi.

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