Norbert Reithofer, chairman of BMW, said that the German manufacturer is prepared to launch a front wheel drive model on a new market segment. The platform that the first BMW front wheel drive model will be used also by the future Mini models.
Although the future of BMW Group‘s brands is quite unknown to the general public, British journalists from Autocar managed to solve some mysteries, after a discussion with Norbert Reithofer, chairman of the German manufacturer. The official revealed some of the medium-term strategy of the BMW Group.
Reithofer commented on the recent news published in the press, which talked about the large number of owners of BMW 1 Series that confuse the front wheel traction with the rear wheel one. The president of the Germans said that the percentage of 80%, circulated in the press, includes only the hatchback version drivers with three or five-door of the 1 Series model.