The decrease of 10.4% of BMW Group sales in 2009 will be balanced in 2010 by a 10% increase according to German official statements. While BMW Group sales fell by 10.4% in 2009, heads of the German company expects the 2010 year in a little more optimistic mood, hoping to increase sales up to 10%, according to the company’s marketing chief, Ian Robertson.
Supporting the claims of the German official came the fact that BMW will launch this year in all markets of the world, the next generation of 5-Series, and Mini will take launch on the market the first compact SUV. Overall, BMW Group (BMW, Mini and Rolls-Royce) has sold 1,286,310 cars last year, the 10.1% decreas i s considered less than expectations and relatively moderate.
Although the largest increases in sales were made by the German group in emerging markets (Brazil 118.8%, China 37.5%, India 24.4%), the most important market for the German group remains Germany, where BMW Group has collected 258,012 units sold (-9.4%).
BMW brand has suffered a global decline of 11.1% (1,068,770 units in total), while the Mini was down by 6.8%, to 216,538 units.