BMW will sign a contract to promote their models in future productions of Hollywood along with advertising company that brought the Audi in movies like Robot and Iron Man. After the retirement from Formula 1, those of the BMW left with a budget that can be spent for other purposes.
The first choice was to promote the BMW trademark of concern to the big screen by placing models in films and commercials. That is why BMW will sign a contract with those of Propaganda, an advertising agency in the United States of America, which had a contract with those from Audi in the past 13 years.
The contract with the Propaganda GEM from Audi has brought the Germans appearances in films such as Robot and Iron Man, thing that BMW want in the future. That is why the brand Mini, Rolls-Royce, BMW and BMW motorcycles will be promoted in Hollywood films through Propaganda agency.