BMW and the London Organising Committee of the Olympic Games and Paralympic Games announced yesterday that the German automaker will be the official Automotive Partner of London 2012. Car manufacturer will provide a fleet of 4,000 vehicles to transport athletes, the officials and staff employed during the long waited competition.
Olympic organizers have raised on this occasion, the sponsorship, from 550 million pounds to 700 million pounds. The event will be held in London, following that in 2016, Londoners to give the chance to Rio de Janeiro to hold this prestigious competition.
From Press Release: “The company will also showcase electric vehicles as part of its activation in 2012. LOCOG Chairman Sebastian Coe commented, “Operationally, an automotive deal is vital for any organising committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner. We welcome BMW on board and look forward to working with them over the next three years.”