Campaign “Joy is BMW” continues with a new ad, titled “Jump for Joy”. German manufacturer is trying to promote its models by the feeling that it offers when they drive, and joy is the watchword here. BMW shows us in a funny mode the joy of having a BMW.
They are really exaggerating or the feeling to be a BMW car owner make you jump up. BMW cars are, undoubtedly, a reason to be proud, but entering through window, trap or catapulting through hayon aren’t exactly the impulse that gives you a Bimmer. Even the mode to express what feels a BMW car owner is funny, what this ad say is very true, it’s a pleasure to drive a BMW.