BMW is Joy! Jump for Joy!
Campaign “Joy is BMW” continues with a new ad, titled “Jump for Joy”. German manufacturer is trying to promote its models by the feeling that it offers when they drive, and joy is the watchword here. BMW shows us in a funny mode the joy of having a BMW.
They are really exaggerating or the feeling to be a BMW car owner make you jump up. BMW cars are, undoubtedly, a reason to be proud, but entering through window, trap or catapulting through hayon aren’t exactly the impulse that gives you a Bimmer. Even the mode to express what feels a BMW car owner is funny, what this ad say is very true, it’s a pleasure to drive a BMW.
November 1st, 2009 at 5:26 pm
[...] about the first commercial video named “Jump for Joy” and you can read the article here. I think they should make another episode of this commercial video because it started to be very [...]
March 14th, 2010 at 1:06 am
[...] your journey on BMWCoop you find that Joy is Futureproof, BMW is Joy and now, we find that Joy is [...]
June 5th, 2010 at 10:58 am
[...] presented you many commercials telling you that “Joy is BMW”. It started with the first and the second commercials titled “BMW is Joy – Jump for [...]