An official Press Release announced that the sales of BMW and Mini combined are with 15.5% lower that the same month last year. They sold about 14,500 vehicles this year, compared with over 17,000 they managed to sell last year.
Jim O’Donnell, President of BMW of North America, announced that everyone is trying to find viable solutions for this problem, but that they are positive about the Certified Pre-Owned program and the appearance of the new 7 Series and Z4, sometimes this spring.
He also said that considering the crisis we all have to deal with, he is not that surprised about the lack of interest in purchasing a vehicle. The showroom traffic is down, but apparently the internet website and vehicle configuration have more visitors that last year.
Even with this low percentage, the BMW Company is still ahead of overall market momentum.