Most BMW fans know that BMW has a contract with Sirius, which forces them to offer these services to any new BMW buyer.
This is not actually done by “force” because the people from BMW think that Sirius satellite radio is the best in the business. In fact, the Vice-President for Marketing from the US stated that the luxury you get when you purchase a BMW is perfectly accompanied by the services offered by Sirius. XM Radio would like to continue this partnership in the future and it seems that BMW has the same plans. In fact, the contract has been prolonged until the year 2011 and this doesn’t mean that everything will stop there.
And don’t worry, if you buy a BMW you will get free subscription for a whole year and after that you decide if you still want their services. Apparently, most people do.