In the last 10 years, BMW has managed to sell twice as many cars as they’ve used to, being the best premium car seller on the market. Everyone agrees that they’ve made a huge progress, but the recession couldn’t be anticipated by anyone. BMW had a great marketing strategy, but it can fail in times like these. Many BMW owners bought their cars trough leasing and now they can’t afford making payments. This is a huge problem from BMW and many other car producers all over the world.
Even so, the company is still producing new models and they have a few methods of getting pass the recession.