BMW M3

No BMW M3 CSL

BMW M3 CSL

BMW’s Chief of Development Klaus Draeger declared in July that despite the widely spread spy photos of the BMW M3 CSL, the model would not be released. A few days ago, in an interview for the UK Carmagazine, Ludwig Willisch, the Head of the BMW M Division, reinforced Herr Draeger’s statement by announcing that there is “insufficient demand for the BMW M3 CSL”, meaning the vehicle is too expensive to build and no market for it.

The BMW M3 CSL had potential and there were indeed people who craved for it. Nonetheless, BMW’s strategy for the future has changed because of economy recession, so the German automaker is making its way towards limiting sales volume, which will require customers to pay the full price, therefore this strategy would impact plans involving a car that may not be very popular.

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